What Does Your Personal Brand Stand For?
When was the last time you purchased a high-end product from a popular brand?
I don’t know about you but I’m a huge quality fanatic. I recently purchased a designer piece of jewelry for my girlfriend and I expect it to bring her much happiness, which was the original intent…
But what is it about high-quality products that push people to spend large sums of money when they could get a similar item for a much cheaper price?
A large part of it is the attraction that we have for a particular brand. This attraction can give us the impulse to take action on our buying desires.
But for me, a high quality or designer brand is more than just a social status.
When I purchase a product from a brand that I feel connected to – no matter the price – my mind is in a state of content over the decision.
But say if I were to buy another item that was around the same price from an unknown company, it just wouldn’t give me the same emotional response.
A common scenario that a lot of people can probably relate to is either buying an iPhone or Samsung Galaxy.
These two companies are titans in their industry and are known for providing both high quality and reliability.
For android users, the Samsung Galaxy is the top of the line phone of choice. And I’m sure most users do not regret shelling out hundreds of dollars for the product.
They feel the same sense of content over their decision that you and I feel when we purchase a high-end product.
But how do you associate this same feeling of content with your own brand?
Because if you can make people feel at peace with their decision to pay top dollar for the products you’re promoting, the profits for your business will be at an all-time high.
When you have an online business that revolves around you being the center piece then it’s really easy to incorporate this idea.
By positioning yourself as an authority figure, writing great sales copy, and using a little psychology, you’ll be the emotional link for the product you’re selling.
And once you accomplish that, you have struck gold my friend…
A great way to capitalize on your personal branding is to use your story. Everyone has a story to tell and if you know anything about sales – stories sell like hot cakes.
It doesn’t matter how small or large your story is but you need it to connect to what you want your brand to stand for. If you want to be known as the rags to riches story then that’s the story you tell.
Or if you’re the stay at home mom that’s been able to make a killing online selling affiliate products to other stay at home moms then that’s what you need to sell in your marketing.
You need to understand though that the most important thing that you’re going to be selling in your online business is yourself.
So, make sure that the story you tell brings you closer to creating a high-quality brand that people will simply fall in love and spend lot’s of money with.