Writing High Converting Emails for Beginners | Chris Marcell

Writing High Converting Emails for Beginners

The highest paid skill that you will ever learn is learning the art of writing high converting emails. Copywriting is a skill that every marketer should be required to learn because it’s that important.

When you develop a writing style that allows you to sell tons of product – the sky is the limit in the internet marketing space. It’s actually one of the skills that I put my full focus on in the beginning.

Although, at the time, I didn’t really understand the level of importance because of my lack of experience. But as soon as I was introduced to the concept of building an email list, I knew that it was something that would bring in large sums of money.

And email marketing accounts for a large portion of the money generated for most internet marketers. So, you would do yourself a huge favor to learn copywriting right away.

When I was first getting started, I learned from Joe Sugarman and Andre Chaperone. These two guys helped form the style that I use today.

I discovered several techniques that I’ve learned from these two marketers that changed the way I approached writing high converting emails. So, here’s what you can do to kickstart your email marketing efforts in little time.

When writing your emails, I found that if you structure your format in the following way then it helps set the stage for what you’re going to say in the email:

  1. The opening of your email should contain a question, fact or statement.
  2. You then tell a story that leads into the marketing message for your product.
  3. And finally, you create the CTA that you want people to go to.

This is a simple formula that I use to structure all of the emails that I write for my list. But there is still some other basics that you have to understand before you put that structure into practice.

And that has to do with sentence structure. The readability for your emails needs to appeal to everyone. Some of your subscribers may not understand English very well.

So, write your emails with a short sentence structure in order to improve the readability of your sales copy. The style that you come up with when using this format ends up looking very appealing to your audience.

Especially if you write in a way that is directed at a single individual. You can do this by using words like you, your or even their name in the sales copy.

Allow yourself to get creative with it too. Try mixing up this format with your own unique style. What you come up with may just take your copywriting to the next level.

The sentence structure in the above paragraph is a good example of this formatting being put into action. If you like how it looks – feel free to use it in your emails.

Another thing you may have already noticed about the way I write my blog posts is that I leave lots of white space. This also increases the overall readability of my writing.

I like structuring my blog posts in a similar way to my emails because it gives me more practice. And the more I practice writing, the more sales I’m going to make due to me mastering the craft.

Writing high converting emails basically, comes down to practicing consistently. Practice is how you get good at anything in life. And if you take the time to practice your craft then your bank account will thank you for it.

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